About North Coast Catch

A Noyo Harbor District initiative championing independent fishing families across Sonoma, Mendocino, Humboldt, and Del Norte counties.

Raising Awareness for Local, Traceable, Sustainable Seafood

North Coast Catch exists to champion a fishing industry that stands in stark contrast to corporate industrial fishing. We're talking about real people running small businesses—solo boat owners who are your neighbors, not distant corporations.

Here's what most people don't realize: every independent fisherman on the water is actively holding the line against corporate consolidation. When you buy local, wild-caught seafood, you're not just getting fresher fish—you're supporting an entire way of life and keeping your dollars in the community.

Backed by the Noyo Harbor District's deep institutional knowledge of the local fishing industry, North Coast Catch brings you trustworthy partnerships and authentic connections you won't find anywhere else.

What We Stand For

100% Wild-Caught

No fish farms. No corporate operations. Just wild protein harvested by independent fishing families from the cleanest waters on the West Coast.

Traceable to the Boat

Know exactly where your seafood comes from. We can trace every catch back to the boat, the captain, and the waters where it was landed.

Small Business Strong

Our fishermen are solo boat owners and small family operations—neighbors in your community whose economic success stays local.

Fresher by Miles

Shorter distances mean fresher fish. Local catch travels less and reaches your table faster with a lower environmental footprint.

Seasonal & Sustainable

We follow the seasons and the species. Careful regulation ensures our fisheries remain healthy and productive for generations to come.

The Ethical Choice

Corporate fishing exploits workers and the environment. Local fishing supports families, communities, and responsible stewardship of our waters.

From Boat to Table

Independent Fishermen Head Out

Solo boat owners and small family crews work the waters off Sonoma, Mendocino, Humboldt, and Del Norte counties—fishing the same grounds their families have for generations.

Local Markets Get First Pick

North Coast Catch partners receive wild-caught seafood straight from the dock. Less travel means fresher fish and a smaller carbon footprint.

You Make a Difference

Every purchase keeps money in the local economy and supports independent fishing families who are holding the line against corporate consolidation.

Contact Us

Have questions? We'd love to hear from you.